- Business Cases for Branding
- Business Intelligence (industry and competition) and Research
- Marketing Strategy review
Brand Fundamentals
- Brand Platform: Mission/Purpose, Vision, Brand Promise, Brand Positioning, Brand Value, Brand Personality, and Brand Management structure at large
- Brand Architecture
- Verbal Identity: Naming & Nomenclature Systems
- Messaging: strategy and frameworks
- Visual Identity: Corporate & Marketplace Identity Design and Standards
- Digital Identity: websites and digital assets and presence
- Retail Branding: translating the Brand Fundamentals in the environment
- Brand Culture: Employee Brand constructs and internal Training & Education
Advice Along The Continuum
- sales pitches: perspective, content, case histories, analogs
- RFP & proposals: perspective, workplan, fees, timelines, teams
- project workprocess: content, planning, management
- Phase 1 investigation and executive summaries: perspective, scope, management, style and tone
- delivery: presentations’ content and style, meeting management
- implementation: perspective, planning, timelines charts
- expert second-opinion: reviews and assessments of, and counsel on all of the above as proposed by your existing consultants.