Aladdin Knowledge Systems – President
“If a good consultant is someone who can do for a company what it could never do for itself, then you are ‘it’. You learned more about us than we thought possible, and gave us a definition that fits us like a glove – one we’d never had reached ourselves.”
Amersham Biosciences – Senior Brand Manager
“The Brand Positioning work was carried out in a thorough manner … gave us a solid foundation on which to build. Based on it, we asked them to assist in other projects.”
Apple Computer – Chairman of the Board
“well done – totally enjoyable experience; impressed at the speed and quality”
AT&T – Senior Brand Manager
“gifted in working within the limits of a corporate structure”
Boston Chicken – VP, Marketing
“instrumental in creating the identity program; never missed a detail”
Compaq – Senior Director, Global Brand Management
“success due to professionalism and ability to work with a complex organization”
Duracell – Senior VP Global Brand Management
“Thank you for the sound advice and marketing sensibility; yours were good solutions, and they put many issues and challenges in perspective.”
Ernst & Young – Director, Marketing
“detail-oriented, always anticipated problems”
France Telecom’s Voila’ – Director, Business Development
“… a meaningful Positioning, as the basis for a common vision and an efficient action plan … sensitivity and subtlety needed came from your diverse cultural backgrounds … impressed by your professionalism, enthusiastic about your positive energy.”
Georgia-Pacific – Senior Director, Corporate Marketing
“… worked with him for the past few years on reengineering our brand strategy, architecture and identity … bright, creative, personable, effective and responsive. I highly recommend him.”
Intel – Senior Director, Marketing
Q and I had the opportunity to work together over two years on the rebranding of Intel. I couldn’t have asked for a better or more insightful strategic partner. Q is a creative thinker who knows how to ground his ideas in business realities. And, even more importantly, how to take those ideas and make them actionable – a quality that is rare in the world of consultants. The breadth of experience, brand expertise and cross-industry knowledge that Q brought to the table helped me look at the landscape in new ways and pushed me to step up my own game. I feel privileged to have worked side-by-side with him and proud of what we achieved together.
Intel – Senior Director, Brand Communications
Your branding and marketing insights, combined with your outstanding understanding of the executive mindset and the tangled corporate politics they live in make you an incredibly valuable advisor/coach/consigliere. Never mind your incredible work ethic! I was always amazed how you could leave a meeting and in a very brief time come back with a stunning presentation.
Johnson & Johnson – Director, Corporate Communications
“… in the segmentation and disciplining of our five corporate-level brands I worked very closely with Mr. Malandrino and his team … great deal of integrity and a commitment to deliver a quality, cost-efficient product … talented and responsible.”
Merck – Senior Director, Marketing
Q is smart, strategic and a pleasure to work with. His vast experience allows for spot-on strategic guidance. He takes the time to understand client needs to better inform his recommendations. He’s a true strategic partner and I very much enjoyed working with him on various branding projects during my time at Merck.
Nabi Biopharma – Chairman, President and CEO
“… truly expert on Brand Positioning … high energy, consistently dedicated and committed to completion, on time and budget; a pleasure doing business with; I highly recommend him”.”
Nalco Suez – Vice President, Marketing
“As we prepared for acquisition by a private equity group, the expertise of Q and his team helped us reestablish, strengthen and modernize the Nalco brand. It was intense, successful work involving every region of the world and an understanding of dozens of B-to-B markets. You helped us create a new company … strong Brand Positioning and a great Brand Architecture, as how we went to market did not express our problem-solving expertise. You built a way to identify when, where, what, why and how to brand, a decision-making path, a naming process, and a presentation to ensure internal buy-in. This work has a clear and concrete business benefit. Q’s creativity, depth of brand management expertise and ability to work constructively at every level of the company ensured the successful revamping and modernization.”
PennWell Publishing – Director, HR
“terrific guidance and leadership; we learned so much from you”
PGA of America – Director, Marketing
Q is a master in the branding space, where it’s going, and how it applies to any business. He brings a creative and fresh approach to each project. I have had the pleasure to work with Q on several strategic “marquee” brand initiatives from 2005 – 2010. The historical IBM and Apple Computer start up venture, Taligent and the global unification brand strategy between the PGA of America, PGA of Great Britain and Ireland and the European Tour for the international golf event, The Ryder Cup. Q is a consummate professional…very talented, with high integrity and a pragmatic approach to solving branding issues. On top of that, his personality makes him fun to work with.
Prudential F&R – Chairman of the Board
“exceptional ability to understand the issues and make thoughtful recommendations”
Quintiles – Chief Marketing Officer
We built great brands with Q – creative, memorable work that positively impacted our business. Q steered us through the brand development process with delightfully creative input and assuring guidance on the regulations. I look forward to our next project together.
Ryland Group – Vice President, Marketing
“challenging project; without you we would have had a difficult time”
Time Warner – Director of Operations
“in the 5 years you’ve worked with us . . . reliable, resourceful, honest”
Universal Access – Senior Vice President of Marketing
“… very impressed with their insight and professionalism … great understanding of our business despite its complexities, clearly described our corporate soul and offered us a clear definition of how to talk about us in a way that will influence all audiences, from customers to investors … and by the way … projects with you are always a great way to end the week.”
Vicuron Pharma – President & COO
“… created our brand in 90 days from strategy to name to identity in a professional, expert, accurate way. A pleasure to work with; I’d highly recommend him.”
