Hello.

My name is Q. Malandrino and I’m a Brand Strategy consultant with 35+ years of experience in serving clients globally and in every industry, with my own two firms and while at the top executive layer of the world’s largest brand consulting firm.

“Whether is a right or left brain issue, Q seems to always have done it before, and always architects something to make it better, every time and without fail. Q is a true professional and a pool of knowledge.”

You may have noticed that we changed our name, from BrandLink Corporation to BrandLink Advisors. We’ve done so to better address two dynamics: the fragmentation of corporate consultants (strategy, research, marketing, advertising, digital, etc.), each with its own purview and agenda and whose disciplines often overlap, with ‘Brand’ getting lost in their midst and becoming merely an (often disconnected) outcome; and the inability of many organizations to embark in holistic and sequential ‘branding program’, as the world and their marketplace simply move too fast. While maintaining the ability to help companies rebrand, we have reorganized to advise companies and/or their individual executive management on the different ways to see and use ‘brand’:

• as a glue between the various consultants’ activities and outcomes;
• as a channel through which business strategies and today’s new shiny marketing objects are filtered;
• as a tool (employing any one of Branding’s eight components: Intent & Role, Positioning, Architecture, Culture, Verbal & Visual Identity, Messaging) to help solve any defined objective, from differentiation and loyalty to competitive prowess and market penetration and more; and finally
• if ‘Brand’ has indeed become an outcome, put in place a method to manage it.