{"id":51162,"date":"2018-11-01T10:40:23","date_gmt":"2018-11-01T14:40:23","guid":{"rendered":"https:\/\/brandlink.com\/?page_id=51162"},"modified":"2018-11-01T11:09:05","modified_gmt":"2018-11-01T15:09:05","slug":"home-2019","status":"publish","type":"page","link":"https:\/\/brandlink.com\/","title":{"rendered":"HOME"},"content":{"rendered":"[vc_row row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; video=&#8221;&#8221; css_animation=&#8221;element_from_left&#8221; box_shadow_on_row=&#8221;no&#8221;][vc_column][vc_empty_space height=&#8221;15px&#8221; image_repeat=&#8221;no-repeat&#8221;][vc_single_image image=&#8221;51163&#8243; img_size=&#8221;full&#8221; eltd_css_animation=&#8221;&#8221; css=&#8221;.vc_custom_1541084776883{padding-right: 5% !important;padding-left: 5% !important;}&#8221;][vc_empty_space height=&#8221;15px&#8221; image_repeat=&#8221;no-repeat&#8221;][\/vc_column][\/vc_row][vc_row row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; video=&#8221;&#8221; css_animation=&#8221;element_from_left&#8221; box_shadow_on_row=&#8221;no&#8221;][vc_column][vc_separator type=&#8221;normal&#8221; color=&#8221;#cccccc&#8221; thickness=&#8221;1&#8243; up=&#8221;30px&#8221; down=&#8221;-50&#8243;][vc_empty_space height=&#8221;30px&#8221; image_repeat=&#8221;no-repeat&#8221;][\/vc_column][\/vc_row][vc_row row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; text_align=&#8221;left&#8221; video=&#8221;&#8221; padding_top=&#8221;90&#8243; padding_bottom=&#8221;70&#8243; css_animation=&#8221;&#8221; box_shadow_on_row=&#8221;no&#8221; oblique_section=&#8221;no&#8221; oblique_section_top_and_bottom=&#8221;both&#8221; oblique_section_position=&#8221;from_left_to_right&#8221; triangle_shape=&#8221;no&#8221; triangle_shape_position=&#8221;both&#8221;][vc_column width=&#8221;2\/3&#8243; css=&#8221;.vc_custom_1520214999225{padding-right: 40px !important;}&#8221;][vc_column_text]\n<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<h2><span style=\"color: #ab0e1a;\">Advice and answers<br \/>\nfor the brand-minded.<\/span><\/h2>\n<\/div>\n<\/div>\n<p class=\"lineHeightDefault\"><div class=\"su-spacer\" style=\"height:30px\"><\/div>\n<h4><span style=\"color: #ab0e1a;\">Hello.<\/span><\/h4>\n<div class=\"su-spacer\" style=\"height:10px\"><\/div>\n<p>My name is Q. Malandrino and I&#8217;m a Brand Strategy consultant with <span style=\"color: #ab0e1a;\"><a style=\"color: #ab0e1a;\" href=\"https:\/\/brandlink.com\/index.php\/q-malandrino-work-history\/\">35+ years of experience<\/a><\/span> in serving clients globally and in every industry, with my own two firms and while at the top executive layer of the world\u2019s largest brand consulting firm.<\/p>\n<div>\u00a0<div class=\"su-spacer\" style=\"height:1px\"><\/div><\/div>\n<h4><span style=\"color: #ab0e1a;\"><i>&#8220;Whether is a right or left brain issue, Q seems to always have done it before, and always architects something to make it better, every time and without fail. Q is a true professional and a pool of knowledge.&#8221;<\/i><\/span><\/h4>\n<div class=\"su-spacer\" style=\"height:30px\"><\/div>\n<p class=\"m_5344136520169346107ydpe6a4d1c3MsoNormal\">You may have noticed that we changed our name, from BrandLink Corporation to BrandLink Advisors. We&#8217;ve done so to better address two dynamics: the fragmentation of corporate consultants (strategy, research, marketing, advertising, digital, etc.), each with its own purview and agenda and whose disciplines often overlap, with \u2018Brand\u2019 getting lost in their midst and becoming merely an (often disconnected) outcome; and the inability of many organizations to embark in holistic and sequential \u2018branding program\u2019, as the world and their marketplace simply move too fast. While maintaining the ability to help companies rebrand, we have reorganized to advise companies and\/or their individual executive management on the different ways to see and use \u2018brand\u2019:<\/p>\n<div class=\"su-spacer\" style=\"height:10px\"><\/div>\n<ul>\n<li>as a glue between the various consultants\u2019 activities and outcomes;<\/li>\n<li>as a channel through which business strategies and today\u2019s new shiny marketing objects are filtered;<\/li>\n<li>as a tool (employing any one of Branding\u2019s eight components: Intent &amp; Role, Positioning, Architecture, Culture, Verbal &amp; Visual Identity, Messaging) to help solve any defined objective, from differentiation and loyalty to competitive prowess and market penetration and more; and finally<\/li>\n<li>if \u2018Brand\u2019 has indeed become an outcome, put in place a method to manage it.<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column][vc_column css_animation=&#8221;none&#8221; width=&#8221;1\/3&#8243;][vc_column_text]<a href=\"https:\/\/brandlink.com\/index.php\/q-malandrino-work-history\/\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-51072 aligncenter\" src=\"https:\/\/brandlink.com\/wp-content\/uploads\/2018\/02\/q4.jpg\" alt=\"\" width=\"401\" height=\"606\" \/><\/a>[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; video=&#8221;&#8221; css_animation=&#8221;element_from_left&#8221; box_shadow_on_row=&#8221;no&#8221;][vc_column][vc_empty_space height=&#8221;15px&#8221; image_repeat=&#8221;no-repeat&#8221;][vc_single_image image=&#8221;51163&#8243; img_size=&#8221;full&#8221; eltd_css_animation=&#8221;&#8221; css=&#8221;.vc_custom_1541084776883{padding-right: 5% !important;padding-left: 5% !important;}&#8221;][vc_empty_space height=&#8221;15px&#8221; image_repeat=&#8221;no-repeat&#8221;][\/vc_column][\/vc_row][vc_row row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; video=&#8221;&#8221; css_animation=&#8221;element_from_left&#8221; box_shadow_on_row=&#8221;no&#8221;][vc_column][vc_separator type=&#8221;normal&#8221; color=&#8221;#cccccc&#8221; thickness=&#8221;1&#8243; up=&#8221;30px&#8221; down=&#8221;-50&#8243;][vc_empty_space height=&#8221;30px&#8221; image_repeat=&#8221;no-repeat&#8221;][\/vc_column][\/vc_row][vc_row row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; text_align=&#8221;left&#8221; video=&#8221;&#8221; padding_top=&#8221;90&#8243; padding_bottom=&#8221;70&#8243; css_animation=&#8221;&#8221; box_shadow_on_row=&#8221;no&#8221; oblique_section=&#8221;no&#8221; oblique_section_top_and_bottom=&#8221;both&#8221;&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"full_width.php","meta":{"footnotes":""},"class_list":["post-51162","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/brandlink.com\/index.php\/wp-json\/wp\/v2\/pages\/51162","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandlink.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/brandlink.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/brandlink.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/brandlink.com\/index.php\/wp-json\/wp\/v2\/comments?post=51162"}],"version-history":[{"count":11,"href":"https:\/\/brandlink.com\/index.php\/wp-json\/wp\/v2\/pages\/51162\/revisions"}],"predecessor-version":[{"id":51188,"href":"https:\/\/brandlink.com\/index.php\/wp-json\/wp\/v2\/pages\/51162\/revisions\/51188"}],"wp:attachment":[{"href":"https:\/\/brandlink.com\/index.php\/wp-json\/wp\/v2\/media?parent=51162"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}