{"id":50336,"date":"2015-03-16T15:52:07","date_gmt":"2015-03-16T15:52:07","guid":{"rendered":"http:\/\/demo.elated-themes.com\/borderland2\/?page_id=50336"},"modified":"2018-11-01T11:01:37","modified_gmt":"2018-11-01T15:01:37","slug":"services","status":"publish","type":"page","link":"https:\/\/brandlink.com\/index.php\/services\/","title":{"rendered":"Services"},"content":{"rendered":"[vc_row row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; video=&#8221;&#8221; css_animation=&#8221;&#8221; box_shadow_on_row=&#8221;no&#8221;][vc_column][vc_empty_space height=&#8221;15px&#8221; image_repeat=&#8221;no-repeat&#8221;][vc_single_image image=&#8221;51163&#8243; img_size=&#8221;full&#8221; eltd_css_animation=&#8221;&#8221; css=&#8221;.vc_custom_1541084481064{padding-right: 5% !important;padding-left: 5% !important;}&#8221;][vc_empty_space height=&#8221;15px&#8221; image_repeat=&#8221;no-repeat&#8221;][vc_separator type=&#8221;normal&#8221; color=&#8221;#efefef&#8221; thickness=&#8221;1PX&#8221;][\/vc_column][\/vc_row][vc_row row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; text_align=&#8221;left&#8221; video=&#8221;&#8221; padding_top=&#8221;85&#8243; padding_bottom=&#8221;15&#8243; css_animation=&#8221;&#8221; box_shadow_on_row=&#8221;no&#8221; oblique_section=&#8221;no&#8221; oblique_section_top_and_bottom=&#8221;both&#8221; oblique_section_position=&#8221;from_left_to_right&#8221; triangle_shape=&#8221;no&#8221; triangle_shape_position=&#8221;both&#8221;][vc_column width=&#8221;1\/3&#8243;]<span class=\"eltd_icon_shade eltd_icon_shortcode font_elegant circle pull-center \" data-hover-border-color=#222222 data-hover-background-color=#222222  style=\"background-color: #f2f2f2;border-color: #c2c2c2;border-width: 1px!important; border-style:solid;line-height:90px;width:90px;height:90px;\"><span aria-hidden=\"true\" class=\"eltd_icon_font_elegant icon_box-checked \" style=\"color: #ab0e1a;line-height:90px;font-size: 25px; \" data-hover-color=\"#ffffff\" ><\/span><\/span>[vc_separator type=&#8221;transparent&#8221; up=&#8221;30&#8243; down=&#8221;0&#8243;][vc_column_text]\n<h2><span style=\"color: #ab0e1a;\">Basis For Branding<\/span><\/h2>\n[\/vc_column_text][vc_separator type=&#8221;transparent&#8221; up=&#8221;15&#8243; down=&#8221;0&#8243;][vc_column_text]\n<ul>\n<li><span style=\"font-family: Arial, serif;\"><span style=\"font-size: large;\">Business Cases for Branding<\/span><\/span><\/li>\n<li><span style=\"font-family: Arial, serif;\"><span style=\"font-size: large;\">Business Intelligence (industry and competition) and Research<\/span><\/span><\/li>\n<li><span style=\"font-family: Arial, serif;\"><span style=\"font-size: large;\">Marketing Strategy review<\/span><\/span><\/li>\n<\/ul>\n[\/vc_column_text][vc_separator type=&#8221;transparent&#8221; up=&#8221;40&#8243; down=&#8221;0&#8243;][\/vc_column][vc_column width=&#8221;1\/3&#8243;]<span class=\"eltd_icon_shade eltd_icon_shortcode font_elegant circle pull-center \" data-hover-border-color=#222222 data-hover-background-color=#222222  style=\"background-color: #f2f2f2;border-color: #c2c2c2;border-width: 1px!important; border-style:solid;line-height:90px;width:90px;height:90px;\"><span aria-hidden=\"true\" class=\"eltd_icon_font_elegant icon_box-checked \" style=\"color: #ab0e1a;line-height:90px;font-size: 25px; \" data-hover-color=\"#ffffff\" ><\/span><\/span>[vc_separator type=&#8221;transparent&#8221; up=&#8221;30&#8243; down=&#8221;0&#8243;][vc_column_text]\n<h2><span style=\"color: #ab0e1a;\">Brand Fundamentals<br \/>\n<\/span><\/h2>\n[\/vc_column_text][vc_separator type=&#8221;transparent&#8221; up=&#8221;15&#8243; down=&#8221;0&#8243;][vc_column_text]\n<ul>\n<li><span style=\"font-family: Arial, serif;\"><span style=\"font-size: large;\"><span style=\"color: #ab0e1a;\">Brand Platform<\/span>: Mission\/Purpose, Vision, Brand Promise, Brand Positioning, Brand Value, Brand Personality, and Brand Management structure at large<\/span><\/span><\/li>\n<li><span style=\"font-family: Arial, serif; color: #ab0e1a;\"><span style=\"font-size: large;\">Brand Architecture<\/span><\/span><\/li>\n<li><span style=\"font-family: Arial, serif;\"><span style=\"font-size: large;\"><span style=\"color: #ab0e1a;\">Verbal Identity<\/span>: Naming &amp; Nomenclature Systems<\/span><\/span><\/li>\n<li><span style=\"font-family: Arial, serif;\"><span style=\"font-size: large;\"><span style=\"color: #ab0e1a;\">Messaging<\/span>: strategy and frameworks<\/span><\/span><\/li>\n<li><span style=\"font-family: Arial, serif;\"><span style=\"font-size: large;\"><span style=\"color: #ab0e1a;\">Visual Identity<\/span>: Corporate &amp; Marketplace Identity Design and Standards<\/span><\/span><\/li>\n<li><span style=\"font-family: Arial, serif;\"><span style=\"font-size: large;\"><span style=\"color: #ab0e1a;\">Digital Identity<\/span>: websites and digital assets and presence<\/span><\/span><\/li>\n<li><span style=\"font-family: Arial, serif;\"><span style=\"font-size: large;\"><span style=\"color: #ab0e1a;\">Retail Branding<\/span>: translating the Brand Fundamentals in the environment<\/span><\/span><\/li>\n<li><span style=\"font-family: Arial, serif;\"><span style=\"font-size: large;\"><span style=\"color: #ab0e1a;\">Brand Culture<\/span>: Employee Brand constructs and internal Training &amp; Education<\/span><\/span><\/li>\n<\/ul>\n[\/vc_column_text][vc_separator type=&#8221;transparent&#8221; up=&#8221;40&#8243; down=&#8221;0&#8243;][\/vc_column][vc_column width=&#8221;1\/3&#8243;]<span class=\"eltd_icon_shade eltd_icon_shortcode font_elegant circle pull-center \" data-hover-border-color=#222222 data-hover-background-color=#222222  style=\"background-color: #f2f2f2;border-color: #c2c2c2;border-width: 1px!important; border-style:solid;line-height:90px;width:90px;height:90px;\"><span aria-hidden=\"true\" class=\"eltd_icon_font_elegant icon_box-checked \" style=\"color: #ab0e1a;line-height:90px;font-size: 25px; \" data-hover-color=\"#ffffff\" ><\/span><\/span>[vc_separator type=&#8221;transparent&#8221; up=&#8221;30&#8243; down=&#8221;0&#8243;][vc_column_text]\n<h2><span style=\"color: #ab0e1a;\">Advice Along The Continuum<\/span><\/h2>\n[\/vc_column_text][vc_separator type=&#8221;transparent&#8221; up=&#8221;15&#8243; down=&#8221;0&#8243;][vc_column_text]\n<ul>\n<li><span style=\"color: #ab0e1a;\"><span style=\"font-family: Arial, serif;\"><span style=\"font-size: large;\">sales pitches<\/span><\/span><\/span><span style=\"font-family: Arial, serif;\"><span style=\"font-size: large;\">: perspective, content, case histories, analogs<\/span><\/span><\/li>\n<li><span style=\"color: #ab0e1a;\"><span style=\"font-family: Arial, serif;\"><span style=\"font-size: large;\">RFP &amp; proposals<\/span><\/span><\/span><span style=\"font-family: Arial, serif;\"><span style=\"font-size: large;\">: perspective, workplan, fees, timelines, teams<\/span><\/span><\/li>\n<li><span style=\"color: #ab0e1a;\"><span style=\"font-family: Arial, serif;\"><span style=\"font-size: large;\">project workprocess<\/span><\/span><\/span><span style=\"font-family: Arial, serif;\"><span style=\"font-size: large;\">: content, planning, management<\/span><\/span><\/li>\n<li><span style=\"color: #ab0e1a;\"><span style=\"font-family: Arial, serif;\"><span style=\"font-size: large;\">Phase 1 investigation and executive summaries<\/span><\/span><\/span><span style=\"font-family: Arial, serif;\"><span style=\"font-size: large;\">: perspective, scope, management, style and tone<\/span><\/span><\/li>\n<li><span style=\"color: #ab0e1a;\"><span style=\"font-family: Arial, serif;\"><span style=\"font-size: large;\">delivery<\/span><\/span><\/span><span style=\"font-family: Arial, serif;\"><span style=\"font-size: large;\">: presentations\u2019 content and style, meeting management<\/span><\/span><\/li>\n<li><span style=\"color: #ab0e1a;\"><span style=\"font-family: Arial, serif;\"><span style=\"font-size: large;\">implementation<\/span><\/span><\/span><span style=\"font-family: Arial, serif;\"><span style=\"font-size: large;\">: perspective, planning, timelines charts<\/span><\/span><\/li>\n<li><span style=\"color: #ab0e1a;\"><span style=\"font-family: Arial, serif;\"><span style=\"font-size: large;\">expert second-opinion<\/span><\/span><\/span><span style=\"font-family: Arial, serif;\"><span style=\"font-size: large;\">: reviews and assessments of, and counsel on all of the above as proposed by your existing consultants.<\/span><\/span><\/li>\n<\/ul>\n[\/vc_column_text][vc_separator type=&#8221;transparent&#8221; up=&#8221;40&#8243; down=&#8221;0&#8243;][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; video=&#8221;&#8221; css_animation=&#8221;&#8221; box_shadow_on_row=&#8221;no&#8221;][vc_column][vc_empty_space height=&#8221;15px&#8221; image_repeat=&#8221;no-repeat&#8221;][vc_single_image image=&#8221;51163&#8243; img_size=&#8221;full&#8221; eltd_css_animation=&#8221;&#8221; css=&#8221;.vc_custom_1541084481064{padding-right: 5% !important;padding-left: 5% !important;}&#8221;][vc_empty_space height=&#8221;15px&#8221; image_repeat=&#8221;no-repeat&#8221;][vc_separator type=&#8221;normal&#8221; color=&#8221;#efefef&#8221; thickness=&#8221;1PX&#8221;][\/vc_column][\/vc_row][vc_row row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; text_align=&#8221;left&#8221; video=&#8221;&#8221; padding_top=&#8221;85&#8243; padding_bottom=&#8221;15&#8243; css_animation=&#8221;&#8221; box_shadow_on_row=&#8221;no&#8221; oblique_section=&#8221;no&#8221; oblique_section_top_and_bottom=&#8221;both&#8221; oblique_section_position=&#8221;from_left_to_right&#8221; triangle_shape=&#8221;no&#8221; triangle_shape_position=&#8221;both&#8221;][vc_column width=&#8221;1\/3&#8243;][vc_separator type=&#8221;transparent&#8221; up=&#8221;30&#8243; down=&#8221;0&#8243;][vc_column_text] Basis For Branding [\/vc_column_text][vc_separator&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"full_width.php","meta":{"footnotes":""},"class_list":["post-50336","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/brandlink.com\/index.php\/wp-json\/wp\/v2\/pages\/50336","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandlink.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/brandlink.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/brandlink.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/brandlink.com\/index.php\/wp-json\/wp\/v2\/comments?post=50336"}],"version-history":[{"count":11,"href":"https:\/\/brandlink.com\/index.php\/wp-json\/wp\/v2\/pages\/50336\/revisions"}],"predecessor-version":[{"id":51184,"href":"https:\/\/brandlink.com\/index.php\/wp-json\/wp\/v2\/pages\/50336\/revisions\/51184"}],"wp:attachment":[{"href":"https:\/\/brandlink.com\/index.php\/wp-json\/wp\/v2\/media?parent=50336"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}