Dear Coke

You introduced a new positioning earlier this year. In the words of your CMO: “the bigness of Coca-Cola resides in the fact that it's a simple pleasure -- so the humbler we are, the bigger we are. We're going from 'Open Happiness' to exploring the...

about Forward

To today's MBA Brand Consultants: I've lived our industry from the design-dominated CI era to today's business strategy-dominated reality. I see you expertly clarifying and organizing a business with analytical and strategic work that optimizes every speck of it, preparing it for tomorrow. But so very...

Of Alphabet

No one rejects, dislikes, or avoids pleasure itself, because it is pleasure, but because those who do not know how to pursue pleasure rationally encounter consequences that are extremely painful. Nor again is there anyone who loves or pursues or desires to obtain pain of...

Of Brands, Guesses, and Diamonds

No one rejects, dislikes, or avoids pleasure itself, because it is pleasure, but because those who do not know how to pursue pleasure rationally encounter consequences that are extremely painful. Nor again is there anyone who loves or pursues or desires to obtain pain of...

Of Scores and Rankings

No one rejects, dislikes, or avoids pleasure itself, because it is pleasure, but because those who do not know how to pursue pleasure rationally encounter consequences that are extremely painful. Nor again is there anyone who loves or pursues or desires to obtain pain of...

House of Brands vs Branded House – for a global brand

No one rejects, dislikes, or avoids pleasure itself, because it is pleasure, but because those who do not know how to pursue pleasure rationally encounter consequences that are extremely painful. Nor again is there anyone who loves or pursues or desires to obtain pain of...